Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, Blu-ray Disc and HD DVD duplication and printing equipment, today announced the availability of its new PTRip Software.

PTRip gives users of Primera’s Bravo-Series Disc Publishers the ability to automatically load CDs into their Publishers’ built-in CD/DVD drives for importing audio tracks into Apple® iTunes or Microsoft® Windows Media Player. The program is simple to use and requires just three steps:

1. Place CDs into a Bravo-Series Disc Publisher’s input bin,
2. Launch PTRip,
3. Click “Load to iTunes” or “Load to Windows Media Player.”

Discs are robotically loaded and tracks imported into iTunes or Windows Media Player. The process continues automatically until the input bin is empty. Once imported, files are ready for playback on portable players including Apple iPod®, iPhone™ and iTouch™ devices, Microsoft Zune® and many other brands and models of MP3 players and cell phones.

PTRip supports Primera’s Bravo SE, Bravo II, BravoPro and Bravo XR/XRP Disc Publishers. The software is priced at $99.00 (MSRP), but is available for a limited time at no charge. Visit www.primera.com/PTRip to register and download the program.

“We’re pleased to offer PTRip to our valued customers. It lets them utilize their Bravo Disc Publishers in a new and completely different way,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing. “There’s no easier and more efficient way to digitize a personal CD collection than with PTRip and a Bravo-Series Disc Publisher.”

www.primera.com