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Information Today, Inc.
Sonic's Professional Products Group to Fuel Growth of Blu-ray Disc and Digital Distribution
Posted Jan 30, 2008 Print Version     Page 1of 1
  

Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that its Professional Products Group will focus its research and development resources on the creation of new applications for cutting-edge authoring of Blu-ray Disc titles that encompass the interactive and connected-content capabilities of BD-Live. The group will also increase resource allocation on developing its encoding and title creation applications that streamline the process of preparing video entertainment for digital distribution. In order to address these emerging market opportunities and optimize investment return, the Professional Products Group will conclude sales of its Scenarist® HD DVD authoring product line.

“Extending Sonic’s long history of commitment and support for the professional sector, we are aligning our professional product portfolio to address the evolving needs of our high-end customers,” said Dave Habiger, president and CEO, Sonic Solutions. “Our Professional Products Group plays a significant role in supporting the development of high-definition formats, including the contribution of core IP to HD DVD and Blu-ray Disc joint portfolio licenses. Going forward, the group will direct its considerable format expertise on helping our professional customers fulfill the richly interactive promise of Blu-ray Disc including BD-Live, and aligning with a broader company strategy to enable the secure and efficient digital-distribution of video entertainment.”

Part of Sonic’s industry-leading professional authoring solutions, Scenarist provides the specification-level control required to author BD titles of uncompromising interactivity and compatibility. In 2008, an expanded feature set will simplify the creation of highly interactive BD components, such as enabling BD-Live, which enhances on-disc content in broadband-connected players. To streamline the creation of BD-Live, Sonic will build upon its pioneering InterActual® technologies, which today enable millions of movie enthusiasts to benefit from a similar ‘connected content’ experience when viewing DVDs on a PC.

“Our professional authoring customers are actively engaged with expanding their services in advanced interactive and online content creation. With a focus on Blu-ray Disc, we’re able to meet this demand with new technologies and applications that leverage the growing-capabilities of the robust BD format to deliver dynamic entertainment experiences that consumers not only want, but have also come to expect from today’s connected-content platforms,” said Rolf Hartley, senior vice president and general manager of Sonic's Professional Products Group. “Commensurate with this focus, we’re building our solutions in support of video delivery beyond professional packaged media and assisting in the enhancement of emerging platforms that provide consumers convenient, flexible access to high-quality entertainment.”

To further enable the authoring community, Sonic will offer its Scenarist HD DVD customers a special promotion to exchange their authoring system(s) for a Scenarist BD system. Sonic’s Professional Products Group will maintain its high-end support services as part of its SonicCare™ program for HD DVD customers who elect not to participate in the special promotion program and will provide software update releases where appropriate in keeping with its standard practice.

www.sonic.com


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