In an effort to help demystify high-definition entertainment for consumers, Amazon.com, Inc. (NASDAQ:AMZN) today announced its support for Blu-ray as the digital format of choice for customers. As part of this announcement, Amazon.com will more prominently promote Blu-ray hardware and software products on its website.

“The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions,” said Peter Faricy, vice president of movies and music at Amazon.com. “Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products.”

Amazon.com currently carries a wide array of Blu-ray hardware and software products including players, Blu-ray discs, and the Sony PlayStation 3. For the hundreds of thousands of HD DVD owners who may still wish to purchase products for that format, Amazon will continue to carry a wide assortment of HD DVD products, including the broadest selection of HD DVD movie titles.

www.amazon.com