NetBlender and BluFocus have formed a partnership for the development, implementation, and certification of BD Touch technology for the Blu-ray industry. BD Touch is a new Blu-ray technology, developed by NetBlender, which allows iPhones and iPod Touch devices to interact with content on a Blu-ray disc.

Given BluFocus' experience and reputation with the development of Blu-ray interactive features and their advanced testing and certification methods, we believe this partnership will enable the Blu-ray industry to implement BD Touch interactivity with efficiency and confidence Under the new relationship, BluFocus will serve as the exclusive provider of BD Touch Software Development Kits (SDKs) to movie studios, authoring facilities and tools providers who wish to produce BD Touch applications with NetBlender's Blend/In SDK. BluFocus will also provide testing and certification services for BD Touch-enabled discs prior to replication.

"We are excited to be working with NetBlender and BD Touch because we feel that the BD Touch technology offers the first Blu-ray interactive experience that is designed to benefit the consumer and truly differentiate what Blu-ray has to offer from that of standard DVD," said Paulette E. Pantoja, founder and CEO of BluFocus. "This two screen environment unlocks endless creative possibilities for a dynamic and engaging user experience with a Blu-ray disc."

"Given BluFocus' experience and reputation with the development of Blu-ray interactive features and their advanced testing and certification methods, we believe this partnership will enable the Blu-ray industry to implement BD Touch interactivity with efficiency and confidence," said John Harrington, NetBlender CEO. "Together our two companies offer the Blu-ray industry an unparalleled BD-Live solution."

www.netblender.com
www.blufocus.com