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The Future of Packaged Entertainment Summit, jointly produced by MTA and CDSA, will take place February 3 4 at the Universal Hilton in Hollywood. The two-day program will address technology challenges on the first day and content and marketing challenges on the second. In addition, the event will feature a Showcase so supporting companies will be able to exhibit their products and services. The over riding message of the Summit is that there is life in packaged entertainment, and the industry trade associations intend to help all those concerned learn how to maximize potential and profitability in the short to medium term. "It makes sense for us to join forces on this event," says Bryan Ekus, managing director of MTA, "as our memberships are entirely complementary and cover the entire spectrum of packaged media senior executives, from content owners and replicators through raw material and equipment manufacturers. Our joint message is that there is a future for packaged media, and we intend to bring together a number of key speakers from leading companies to show how that can be done, from improving manufacturing processes to identifying and marketing the right content for high definition media." A specially-formed advisory committee will help organize the program for the event. The committee will include members from each of the associations, as well as key people from the content, research and publication communities. "This Summit will address the key issues and concerns of the entire range of packaged entertainment executives," says Charles Van Horn, president of CDSA. "The location in Hollywood is always a popular choice both with the studios and major replicators, and with their vendors across the board. The program will be designed to cover the major issues facing that segment of our membership involved in the packaged media industry." "While this is certainly the first step towards helping each other and the industry find ways to work together and extend the life of packaged entertainment," says Ekus, "the Associations will remain as separate entities, each bringing its own particular strengths to the core issue of extending the life of standard and high definition media." "The Summit responds to the requests from the physical media segment of our membership for a highly targeted program presented in a condensed two-day setting delivering high value content designed to maintain the strong appeal for packaged media," says Van Horn. "We look forward to offering this opportunity to our respective memberships to network and work together in addressing the challenges and business opportunities available to today's leading packaged media companies." www.media-tech.net
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