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In celebration of the new facility, an opening ceremony was held in the Shanghai Epic factory this afternoon with hundreds of guests including high ranking government officials. Mr. Zhijing Zhang (Member of Standing Committee of Shanghai Municipal Committee and Vice Minister of Propaganda), related officials from General Administration of Press and Publicity of P. R. C. and hundreds honored guests from both China and overseas participated the opening ceremony. Mr. Zhang delivered an enthusiastic speech and started the BD line. "Shanghai Epic is seizing the opportunity to lead a breakthrough in the entertainment industry during the global economic and financial crisis." said Mr. Ruigang Li, CEO of Shanghai Media Group and the Chairman of Shanghai Synergy and Shanghai Epic, "I believe that the investment in technology upgrading and industry innovation is important as well." The start of Blu-ray production line not only fills the gap of high capacity and high-tech Blu-ray Disc (BD25 & BD50) manufacture technology but also marks a technological advance in the overall quality of A/V entertainment products. It will play a significant role for the Chinese cultural industry to participate in this dynamic industry on a global level. Mr. Dieter Daum, President of Sony Disc & Digital Solutions and Board member of Shanghai Epic, stated that "more and more excellent A/V entertainment products will be introduced to China’s market with the coming of the BD era, also, Chinese movies and TV programs will be exported overseas by the BD format." Mr. Xiao Wu, Managing Director of Shanghai Epic, commented, "This Blu-ray production line, which is manufactured by Sony, adopts state of art manufacturing technology and is the most popular one in the world, with 70% market share of global BD lines. The production line adopts the most advanced resin spinning coating and embossing technology with a yield rate comparable of that of DVD. Moreover, the installation and trial run of this line has been operated smoothly and the finished products passed every inspection and have been approved by the Blu-ray Disc Association (BDA)." Blu-ray Disc replicated by the Blu-ray production line introduced by Shanghai Epic is the new high capacity information carrier. It differs from the traditional DVD in that it encodes high-definition picture and audio. It is named Blu-ray because of its use of 405 nm blue-violet lasers to read and write data. The BD format allows for a storage capacity up to 50GB (6 times DVD) for a disc of the same size as CD and it also supports full high-definition display in 1920×1080P. Besides crystal clear picture, it also supports 5.1-channel surround sound of 4.6 Mbps stream and even 7.1-channel surround sound, which reaches the professional cinema level. Blu-ray Disc presents the consumer with the best picture and sound quality available today. Blu-ray Disc has become the global standard for high definition packaged media in most countries around the world. It receives powerful support from over 200 top suppliers of consumer electronics and entertainment content worldwide. BD is growing in popularity throughout Europe, America and Asia with over 300% growth in software sales from 2007 and a similarly large increase anticipated in 2009. Already, Shanghai Epic has gained numerous national and international orders for Blu-ray Disc manufacturing from companies such as Sony Pictures Home Entertainment, Song Picture and China Film. About Sony DADC
Sony DADC is a leading disc and digital solution provider for the entertainment, education and information industries, offering world-class optical media replication services, digital and physical supply chain solutions and software services. Sony DADC is part of Sony Disc and Digital Solutions, the world’s largest optical media production network, which consists of 14 manufacturing facilities including sites in UK, United States, Canada, Mexico, Brazil, India, Australia, Hong Kong, Japan and China. About Shanghai Epic Music Entertainment Co., Ltd
Shanghai Epic Music Entertainment Co., Ltd. is co-invested by Shanghai Synergy Culture & Entertainment Group, Shanghai Jingwen Investment Co., Ltd. and Sony DADC. It is the first foreign joint venture in music and culture industry in China. Chinese partners hold 51% and Sony has 49% share. The company was founded on May 18, 2001. It completed the construction and started production on July 2002. The company has been authorized with ISO9001, ISO14000, Sony Green Partner and CDSA certificates all the time. It undertakes the business from authoring, mastering, read only disc replication, packaging and delivery so called one stop shop service. Shanghai Epic is the leading enterprise in domestic disc replication industry.
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