Primera Technology, Inc., the world's leading manufacturer of CD/DVD and Blu-ray Disc Publishers, announced today that it is offering free or low-cost upgrades to Blu-ray Disc recorders to NAB visitors on several models of its Bravo-Series Disc Publishers. Bravo Disc Publishers have become an industry standard for their reliability, high performance and value.

To qualify for the free Blu-ray Disc upgrade, visitors must visit Primera's booth #SL5805 during NAB in Las Vegas from April 20-23, 2009. At the booth they will receive a special order code which is used at time of purchase to receive the upgrades at no cost – a value of up to $4000.

For Primera's entry-level Bravo SE Blu, visitors will receive a $500 manufacturer's rebate form.

"The demand for recordable Blu-ray Discs is growing rapidly. Since so many of our best and most loyal customers visit NAB, we're rewarding them with this free upgrade when they visit our booth and buy a new Blu-ray Disc enabled model," said Mark D. Strobel, Primera's vice president of sales and marketing.

Blu-ray Disc recorders are available in Primera's Bravo SE Blu and Bravo XR-Blu Disc Publishers and are available immediately.

www.primera.com