Memorex has jumped headlong into the action sports culture, announcing the first CD-R media geared toward this active lifestyle. Thrill-seeking fans and athletes now can burn their favorite songs, photos, even extreme sports stats to Memorex Action X CD-R media. Memorex brings adventure to the front of each disc with surfing, skateboarding, motocross, snowboarding, and BMX biking disc prints.

Each Action X CD-R package includes a custom Adrenaline Hunters Video CD (VCD) featuring action sports video footage such as skateboarding, BMX biking, rock climbing and base jumping.  The VCD is developed by Salomon Sports and Hooked on the Outdoors magazine. The 10-pack of Action X CD-R discs also includes Memorex's unique and equally extreme kick-out slim disc cases. These new CD cases are see-through and feature a colorful mechanism that automatically ejects the CD. Action X discs are rated at 48X write speed, and offer 80 minutes of audio record time and 700MB of data storage.

Memorex Action X CD-R discs are available at various retail outlets for a suggested retail price of $9.99 for a package of 10 discs and $14.99 for a spindle of 25 discs.

(http://www.memorex.com)