DTS has announced DTS-HD, as the new trademarked brand name for its lossless technology. Previously known under working name DTS++, the DTS-HD mark will denote media, source players, and decoders that are compliant with the next-generation high-definition disc formats, Blu-ray Disc and HD-DVD. In addition to debuting the new brand and logo, DTS will support DTS-HD with a branding campaign to roll out in conjunction with the introduction of the new optical disc formats.

DTS announced in September that its core 5.1-channel surround sound was selected as mandatory audio technology for both HD-DVD and Blu-ray Disc, and DTS-HD was also chosen as an optional feature in both formats. DTS-HD is a set of extensions to the Coherent Acoustics audio coding system, which also encompasses DTS Digital Surround, DTS-ES, and DTS 96/24. The introduction of DTS-HD will provide manufacturers and content providers with a range of DTS-branded technologies, incorporating near lossless technology for next-generation formats.

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