Communication Systems, Inc., a provider of digital networking applications and home access solutions, has announced new digital advertising insertion capabilities for its DM 6400 Network CherryPicker platform. These updates enable digital video service providers to streamline their ad insertion systems and ease the analog-to-digital transition by enabling local ad insertion into any digital programming, regardless of the source or transport network.

Through extensions to its IP video capabilities, the DM 6400 now enables the insertion of local, targeted ads directly into MPEG-2 video streams carried over standards-based IP networks.

Complementing its support for local ad insertion over IP-based networks, the DM 6400 now also enables operators to implement digital ad insertion services in digital channels that do not include industry standard SCTE (Society of Cable Telecommunications Engineers) digital cue tones. Many of the digital channels delivered to headends still include legacy analog cue tones, which are not recognized or supported by digital ad insertion systems. To overcome this, the DM 6400 converts these legacy tones into industry standard digital cue tones, priming the content for national, regional, zoned, or local digital ad insertion.

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