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DVD Means Business at 3rd Annual DVD PRO

by Stephen Clark Jr.

May 08, 2020 | Online Inc.'s 3rd annual DVD PRO Conference and Expo, to be held July 17-18, 2000 at the Hyatt Regency in Burlingame, CA, will showcase new directions for the DVD industry, demonstrating that DVD doesn't just mean movies and entertainment now--it means business says conference chair Dana J. Parker. "This year we are trying to reach out to new markets, as the high-end entertainment market is nearing saturation," says Parker. "I think DVD will be very important for education, ecommerce, prosumers, and business. The good news is that DVD development is now within their reach." DVD PRO will also host a lively discussion about whether writable DVD will replace VCRs and other magnetic-based home recording equipment.

DVD PRO will also offer something this year for those who may not be fully familiar with the conference or DVD, but would like to see what the buzz is about. "We÷ll have free introductory courses this year, available to anyone who registers for exhibits. Several different sessions will take place in the DVD Theater, including What DVD Can Do, DVD Production 101, and Sounds Like DVD: Audio Demos. A free screening of the Discus Awards winners will also be shown. This is for the attendee who may not want to pay for a full conference, but wants to get his or her feet wet."

This year's keynote speaker is also a cause for excitement. "Our keynote speaker, John Perry Barlow, is a former lyricist for the Grateful Dead, and a founder of the Electronic Frontier Foundation (EFF), the organization providing the legal defense for the Linux developers who are behind the DeCSS program. John will talk about intellectual property in the digital age, and how the old rules and laws may no longer work in an economy based on ideas," says Parker. A special pre-conference event is planned this year, which adds to the number of options available to attendees. "On Sunday, July 16, there will be an off-site pre-conference tutorial taught by Robert Margouleff and Brant Biles of Mi Casa Studio," says Parker. "A bus will take attendees to the Harmon Studio in the Ex'pression Center for New Media (http://www.xnewmedia.com) to be trained in how to mix 5.1 surround sound for DVD on a state-of-the-art Studer Digital Studio system. Attendees are invited to bring their own 5.1 mixes for evaluation."

Even as DVD PRO is extending to new markets, the conference will still include plenty for its core audience. "Although we're trying to reach out to new markets this year, we still want to satisfy the professionals and pioneers," says Parker. "We'll have a track for pro developers on Tuesday, July 18, which will focus on some more advanced issues. DVD PRO is a tremendous learning opportunity, even our instructors learn things at the conference." Pro developer sessions will include Future-Proofing Your Content, Building the Perfect Studio, Pressing Issues, and Surround Astounds.

The Discus Awards ceremony has also undergone a metamorphosis this year. "There will be a sit-down dinner for the Discus Awards, sponsored by Sony Electronics," says Parker. "We're having it produced and presented with professional audiovisual equipment this year, to really showcase the finalists."

DVD PRO is an excellent opportunity for DVD professionals to gather and discuss new products, services, techniques, and ideas. "The best thing about DVD PRO for me is that I can invite the most knowledgeable people in the industry to come and talk to me and everyone else about the issues we want to learn about," says Parker. "The networking at DVD PRO is incredible. Last year at DVD PRO I overheard a gentleman using a cellular phone say that 'everyone in DVD is here, and if you÷re not here you÷re nobody.' I wouldn÷t go quite that far, myself, but I can certainly see how he got that impression."

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