May 08, 2020 | Online Inc.'s 3rd annual DVD
PRO Conference and Expo, to be held July 17-18, 2000
at the Hyatt Regency in Burlingame, CA, will showcase new
directions for the DVD industry, demonstrating that DVD
doesn't just mean movies and entertainment now--it means
business says conference chair Dana J. Parker. "This year
we are trying to reach out to new markets, as the high-end
entertainment market is nearing saturation," says Parker.
"I think DVD will be very important for education, ecommerce,
prosumers, and business. The good news is that DVD development
is now within their reach." DVD PRO will also host a lively
discussion about whether writable DVD will replace VCRs
and other magnetic-based home recording equipment.
DVD PRO will also offer something this year for those who
may not be fully familiar with the conference or DVD, but
would like to see what the buzz is about. "We÷ll have free
introductory courses this year, available to anyone who
registers for exhibits. Several different sessions will
take place in the DVD Theater, including What DVD Can
Do, DVD Production 101, and Sounds Like DVD:
Audio Demos. A free screening of the Discus Awards winners
will also be shown. This is for the attendee who may not
want to pay for a full conference, but wants to get his
or her feet wet."
This year's keynote speaker is also a cause for excitement.
"Our keynote speaker, John Perry Barlow, is a former lyricist
for the Grateful Dead, and a founder of the Electronic Frontier
Foundation (EFF), the organization providing the legal defense
for the Linux developers who are behind the DeCSS program.
John will talk about intellectual property in the digital
age, and how the old rules and laws may no longer work in
an economy based on ideas," says Parker. A special pre-conference
event is planned this year, which adds to the number of
options available to attendees. "On Sunday, July 16, there
will be an off-site pre-conference tutorial taught by Robert
Margouleff and Brant Biles of Mi Casa Studio," says Parker.
"A bus will take attendees to the Harmon Studio in the Ex'pression
Center for New Media (http://www.xnewmedia.com) to be trained
in how to mix 5.1 surround sound for DVD on a state-of-the-art
Studer Digital Studio system. Attendees are invited to bring
their own 5.1 mixes for evaluation."
Even as DVD PRO is extending to new markets, the conference
will still include plenty for its core audience. "Although
we're trying to reach out to new markets this year, we still
want to satisfy the professionals and pioneers," says Parker.
"We'll have a track for pro developers on Tuesday, July
18, which will focus on some more advanced issues. DVD PRO
is a tremendous learning opportunity, even our instructors
learn things at the conference." Pro developer sessions
will include Future-Proofing Your Content, Building
the Perfect Studio, Pressing Issues, and Surround
The Discus Awards ceremony has also undergone a metamorphosis
this year. "There will be a sit-down dinner for the Discus
Awards, sponsored by Sony Electronics," says Parker. "We're
having it produced and presented with professional audiovisual
equipment this year, to really showcase the finalists."
DVD PRO is an excellent opportunity for DVD professionals
to gather and discuss new products, services, techniques,
and ideas. "The best thing about DVD PRO for me is that
I can invite the most knowledgeable people in the industry
to come and talk to me and everyone else about the issues
we want to learn about," says Parker. "The networking at
DVD PRO is incredible. Last year at DVD PRO I overheard
a gentleman using a cellular phone say that 'everyone in
DVD is here, and if you÷re not here you÷re nobody.' I wouldn÷t
go quite that far, myself, but I can certainly see how he
got that impression."