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Macrovision Estimates $717M in Lost Revenue Due to Piracy

October 11, 2020 | Macrovision Corporation has reported that software copying represents an annual loss of $717 million for software companies. According to Merrill Research's national survey, there are approximately 51.2 million U.S. households and 6.4 million small-office/home-office (SOHO) environments equipped with PC/CD-ROM drives. Of the consumers, 13 percent admitted to making, borrowing, or receiving an average of 1.3 applications on CD-Rs (duped from original or other sources) in the last year, which amounts to about 8.66 million unauthorized copies. The consumers have reported that they would have purchased 69 percent of those copied applications if copying was not an option, while the SOHOs would have purchased 53 percent. The survey, which excluded the piracy of applications via media other than CD-R, consisted of interviews with 253 consumers and 250 individuals operating in the SOHO business category.

(Macrovision Corporation, 1341 Orleans Drive, Sunnyvale, CA94089; 408/743-8600; Fax 408/743-8610; http://www.macrovision.com)

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