Macrovision Estimates $717M in Lost Revenue Due to Piracy
October 11, 2020
| Macrovision Corporation has reported that software copying
represents an annual loss of $717 million for software companies.
According to Merrill Research's national survey, there are
approximately 51.2 million U.S. households and 6.4 million
small-office/home-office (SOHO) environments equipped with
PC/CD-ROM drives. Of the consumers, 13 percent admitted
to making, borrowing, or receiving an average of 1.3 applications
on CD-Rs (duped from original or other sources) in the last
year, which amounts to about 8.66 million unauthorized copies.
The consumers have reported that they would have purchased
69 percent of those copied applications if copying was not
an option, while the SOHOs would have purchased 53 percent.
The survey, which excluded the piracy of applications via
media other than CD-R, consisted of interviews with 253
consumers and 250 individuals operating in the SOHO business
(Macrovision Corporation, 1341 Orleans Drive, Sunnyvale,
CA94089; 408/743-8600; Fax 408/743-8610; http://www.macrovision.com)